The Expierenced Web Designer…

21 November 2007 9:40:11

“The experienced web designer, like the talented newspaper art director, accepts that many projects she works on will have headers and columns and footers. Her job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand-appropriate, subtly memorable, and quietly but unmistakably engaging.”

‘Nuf said.

A Quote from Jeffery Zeldman’s latest article, Understanding Web Design posted at A List Apart.